Fiesta Day Parade
Saturday, September 20, 2025
Since 2013, the Hispanic Business Leaders Committee of the Sauk Valley Area Chamber of Commerce has organized the parade. This committee is made up of chamber members who are committed to enhancing the economic quality of life for Hispanic businesses and supporting the Hispanic community in the Sauk Valley. We genuinely appreciate the support of our community businesses and organizations as it allows us to plan events such as the Fiesta Parade.
The 72nd Annual Fiesta Parade will be held on Saturday, September 20, 2025. The parade will begin at 1:00 p.m. in Rock Falls and end at the Sterling Marketplace. Following the parade, the Hispanic Business Leaders Committee (HBLC) will organize a celebration at the Sterling Marketplace from 3:00 p.m. to 6:00 p.m. with music, activities, food, and vendors.
Parade Participants:
All entries must be lined up by 12:30. The parade will begin in Rock Falls at 1:00 p.m. and end at the Sterling Marketplace. The parade route has changed this year please reference the updated map below.
Lineup Information:
Parade lineup numbers are listed below in numerical order. All entries should check in at the staging entrance at E 11th St (behind Arby's) to receive their number for display on their vehicle.
The 2025 parade route will start at McDonald's in Rock Falls, traveling north on First Avenue, cross the bridge into Sterling and continue north, turn left on to E 4th St for one block, turn left onto Locust (by Sterling Theatre), travel south on Locust for one block, turn right on W 3rd and disperse by County Market/Sauk Valley Bank.
Vendors & Food Trucks:
Food trucks, food tents, vendors, and nonprofits are welcome to participate in the Celebration at Sterling Marketplace on September 20 from 3:00 to 6:00 p.m. The application for 2025 is closed. Stay tuned for 2026 information.
Parade Sponsors:
Parade sponsorship for 2025 is closed. Stayed tuned for 2026 information.
