Fiesta Day Parade
Saturday, September 19, 2026
Since 2013, the Hispanic Business Leaders Committee of the Sauk Valley Area Chamber of Commerce has organized the parade. This committee is made up of chamber members who are committed to enhancing the economic quality of life for Hispanic businesses and supporting the Hispanic community in the Sauk Valley. We genuinely appreciate the support of our community businesses and organizations as it allows us to plan events such as the Fiesta Parade.
The 73rd Annual Fiesta Parade will be held on Saturday, September 19, 2026. The parade will begin at 1:00 p.m. in Rock Falls and end in Sterling near the Sterling Marketplace.
Parade Participants:
Please note the lineup area has moved this year. Details will be emailed and mailed to participants. All entries must be lined up by 12:30. The parade will begin in Rock Falls at 1:00 p.m. and end in Sterling. The parade route has changed this year please reference the updated map below.
Registration information:
New this year, there will be a small participation fee for parade entries to help offset rising costs. However, parade participation is included with all sponsorship levels and will remain free for schools and non-profit organizations to ensure accessibility for our community. Click here to register.
Funds from the event are used for:
- Annual scholarships for local students
- A mentoring initiative connecting HBLC members with area youth
- Bilingual financial literacy programming for students
- Bilingual FAFSA completion nights for parents and students
- SVACC Workforce development program
Parade Route and Line Up
The parade line up area has been moved to W 5th St in Rock Falls near Merrill School, after communication with Rock Falls Police Department and consideration of public safety.
The parade will therefore begin on the corner of W. 5th St and First Avenue (the intersection near 1st Avenue Barber and Jimmy John’s).
The parade will travel north on First Avenue, crossing the bridge into Sterling and continuing north, turn left on to E 4th St for one block, turn left onto Locust (by Sterling Theatre), travel south on Locust for one block, turn right on W 3rd and disperse by County Market/Sauk Valley Bank.
We appreciate RFPD’s guidance on this change. We thank Rock Falls and Sterling Police Departments for their continued dedication to the safety of our community.
