• Fiesta Day Parade

    2023 Fiesta Parade Route Announced
    STERLING –The 70th annual Fiesta Parade will be held Saturday, September 16, 2023. This event is organized and implemented by the Sauk Valley Area Chamber of Commerce Hispanic Business Leaders Committee.

    The parade will begin at 1:00 p.m. in Rock Falls and end in Sterling.

    Parade entries will line up on 10th Street in Rock Falls. The parade will travel North on First Avenue in Rock Falls and cross the First Avenue bridge into Sterling. At the base of the bridge the parade will turn left on to 2nd St and will travel North on Locust Street to 4th Street and end at Grandon Civic Center.
    A community celebration will be held after the parade until 6:00 p.m. at Grandon Civic Center. The celebration includes DJ Cabralio, Ay! Jalisco Dancers, Equipo Linea Director, food vendors, and bounce houses.

    For more information or questions, please call the Sauk Valley Area Chamber of Commerce at 815-625-2400 or email knoble@saukvalleyareachamber.com. Visit bitly.com/fiesta-parade to register for the parade online.

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