• The Hispanic Business Leaders Committee of the SVACC invites you and your business or organization to participate in the 70th annual Fiesta Day Parade on Saturday, September 16, 2023. The parade will begin in Rock Falls at 1:00 p.m.

    Celebration: A community celebration will be held after the parade until 6:00 p.m. at Grandon Civic Center. The celebration includes DJ Cabralio, Ay! Jalisco Dancers, Equipo Linea Director, food vendors, and bounce houses.

    Parade Route: Parade entries will line up on 10th Street in Rock Falls. The parade will travel North on First Avenue in Rock Falls and cross the First Avenue bridge into Sterling. At the base of the bridge the parade will turn left on to 2nd St and will travel North on Locust Street to 4th Street and end at Grandon Civic Center.

    Parade Lineup:

  • About the Hispanic Business Leaders Committee

    The Hispanic Business Leaders Committee of the Sauk Valley Area Chamber of Commerce has organized the Fiesta Day Parade since 2013. HBLC is made up of Chamber members who are committed to enhancing the economic quality of life for Hispanic businesses and supporting the Hispanic community in the Sauk Valley area.

  • Mark Your Calendar